Today we have a guest entry from Caletha Crawford. For eight years, Caletha was the editor in chief of Earnshaw’s magazine, the leading business publication for the children’s apparel industry. In that role, she advised designers and retailers on industry trends, best practices, sales insights and fashion cycles. Her readership and contacts spanned independent start-up brands to multimillion dollar design houses. She’s attended countless trade shows and market events both here and internationally.
Today, in addition to consulting with brands to help them better understand the industry, communicate their positioning and grow their market share, she is a professor at Parsons The New School for Design. There, she teaches students of the tools needed to successfully launch their own clothing lines. Whether it’s in women’s wear, men’s apparel or kid’s clothes, the basic principles apply. She has many real-world examples based on what she’s witnessed in the kid’s industry—including both missteps and achievements. I’m sure you’ll agree that the breadth of her experience will be invaluable to us too.