Ugly fashion is big business. But nowhere more so than on our feet, it seems, with the news that clogs – the bulbous footwear more commonly linked to farmers and folklore – have become the discerning fashion lover’s shoe of choice.

Following the unlikely success of Birkenstock shoes, Crocs and the “ugly trainer”, the trend occupies both ends of the ugly spectrum. The good news is the majority of these clogs are not as ugly as they sound.

At the prettiest end, and arguably the cause of the resurgence, is the Dior “Diorquake”. This riveted clog with a low heel sits alongside sleek versions at Marni and Joseph, while newer brands like Rachel Comey and No. 6 are growing in popularity. Cheaper still are Swedish Hasbeens, the cult Scandi label whose wooden-soled platforms play fast and loose with the traditional clog shape. Its bestseller this season is its classic bulbous Louise design. For the truly fashionable it’s all about Dansko, the brand worn by nurses and now hipsters including Gillian Jacobs, the star of Netflix hit LoveDansko shoes have earned the nickname “status clogs”. Sometimes, the uglier the clog, the cooler it is.

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